Pii said - in a recent interview with NBC News - that she used to run a pop-up restaurant called Flavor Crazy, where she would add Pink Sauce to dishes and her "clients would request it." Flavor Crazy, which opened in 2021, has since closed, however "that's a whole other story."Īccording to a now-outdated Postmates menu, Flavor Crazy sold Caribbean-infused soul food dishes, such as "flavor-crazy wings," macaroni and cheese, "Rasta Pasta," snapper and seafood rice. Want more great food writing and recipes? Subscribe to "The Bite," Salon Food's newsletter. With an innovative style of cooking, I connect with my audience by posting recipes, mouthwatering food videos and mixology illusions." "As an expressional artist, I love thinking outside the box. "I am NOT your average chef," Pii wrote in a recent post. Here's a breakdown of the viral condiment, the chef who created it and the questions some are asking about food safety: Who is Chef Pii?Ĭhef Pii is a self-described entrepreneur, content creator and chef who lives in Miami, according to her Instagram feed. Indeed, orders opened July 1 on Pii's website - appropriately located at - and TikTok was abuzz as customers finally began to receive their shipments this week. It goes on sale tonight." A similarly vague video described the sauce simply as "sweet, savory, seasoned." After being asked what it tasted like, Pii responded, "Honestly, it has its own taste. In addition to its color, another mystery surrounding the condiment was its flavor profile. Times staff writer Christie D’Zurilla contributed to this report.Bon Appetit, Sqirl and the importance of food safety amid the home canning resurgence Readers can find Pink Sauce at local Walmarts at /pages/store-locator. Still working as a private chef, Pii said she plans to host courses on culinary creativity to inspire others to build what she was able to accomplish. I wake up and I do what I have to do to better myself as a person and a businesswoman because there’s somebody else watching me, and I’m giving someone else hope. “More than anything, I have a smile on my face every day. We’ve been working very hard for the pink sauce to come out so soon in 4,300 stores. The journey has been tumultuous, Pii said, and as a single mother of two, she said the vitriol she was met with online made her fear for her and her sons’ safety. They assured the sauce was “manufactured under FDA guidelines in -certified facility and is shelf-stable.” “We saw a fellow presenter with a crazy idea that just needed some help from someone willing and whose been in the food industry long enough to know the ins and outs,” the company said in an Instagram Reel. The Pink Sauce don’t contribute to your health.”) (Pii raised eyebrows in a previous Instagram Live, in which a viewer asked whether the product was “FDA approved.” To which she responded “What do you mean, ‘FDA approved’? I don’t sell medical products. The company attributes the early hiccups to a lack of knowledge about the food production and distribution processes but lauds Pii’s social media savvy. She has attempted to address some consumer concerns through various social posts on YouTube, TikTok and Instagram. Now creator Chef Pii and her new partner say a shelf-safe version will be available this fall.Ĭhef Pii’s social media accounts have amassed over 154 million video views on TikTok, nearly 2 million video views on Instagram, and the hashtag #pinksauce has over half a billion views on TikTok. Pink Sauce made waves - and lots of fans - on TikTok. “Pii” is a shortened version of her childhood nickname - you guessed it - Piink.Įntertainment & Arts TikTok’s favorite condiment, Pink Sauce, is headed to stores after surviving backlash And, you know, I believe that’s why the world became so curious about the product,” Pii said in an interview Wednesday. I wanted something that tasted like nothing else, but also to have a natural bright color, and I was able to accomplish that. While the blush-colored condiment sold out within days, Pii received backlash from some customers who reported unfulfilled orders, inconsistencies in color and questions about ingredients and labeling. Private chef and Miami-based creator Chef Pii, whose real name is Veronica Shaw, went viral last summer on Twitter, TikTok and Instagram after introducing her sauce to the public. From now until July, fans and foes of the sauce alike can find it on shelves at Walmart locations in South Gate, Compton, Hawthorne, Torrance, Irvine, Santa Ana, Orange, Anaheim, Rosemead, Pico Rivera and Downey. The viral pink goop that had the internet feeling saucy can now be found at Walmarts across the country, including here in Southern California.
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